Rivac LabsCustomer Reactivation Automation
Acquiring a new customer costs far more than reminding an existing one you still exist, yet most businesses have a growing list of past customers who simply go quiet with no systematic effort to bring them back. This service builds automated win-back campaigns — segmented by why a customer went quiet and what would actually bring them back — that reach out via SMS and email with timely reminders, relevant offers, and referral asks, timed around when reactivation is most likely to land. It's built for businesses sitting on a customer list that's been ignored since the initial sale or last purchase, where reactivation revenue is sitting on the table unclaimed. Unlike a one-off blast campaign, the automation runs continuously, so newly lapsed customers get picked up and worked automatically as they age into the win-back window.
How We’d Approach This
A clear, staged plan — not a black box
- 1
Diagnose the existing customer list to segment lapsed customers by recency, value, and likely reason for going quiet.
- 2
Pilot a win-back sequence on one segment to measure reactivation rate before expanding to the full list.
- 3
Review pilot performance and message content with the client to refine offers, timing, and channel mix.
- 4
Launch reactivation sequences across all segments, running continuously as customers age into the win-back window.
What You Get
Deliverables from this engagement
- Live, always-on customer reactivation campaign across SMS and email
- Customer segments defined by recency, value, and churn reason
- Reactivation-rate and revenue-recovered report by segment
- Referral-ask sequence built into the reactivation flow
Six Ways We Could Architect This
Different engagement, different build — pick the shape that fits
There’s more than one way to deliver on this service. Browse a few of the ways we’d structure the work, depending on your speed, budget, and integration needs.
Ready to get started?
Tell us what you’re trying to get done and we’ll help you find the highest-leverage place to start — scoped small enough to prove itself before you commit to anything bigger.
Talk to us about Customer Reactivation Automation