Rivac LabsPricing Analyst
Most companies price based on habit — what they charged last year, what a competitor charges, cost-plus a margin — rather than what the offering is actually worth to the customer buying it. This service builds a value-based pricing model grounded in real competitor benchmarking, true cost structure, and customer willingness-to-pay, so pricing reflects value captured rather than internal guesswork. It's for teams that suspect they're leaving money on the table, or that a price increase is overdue but nobody can build the case for it. You get a defensible pricing model and the data to support the conversation with customers, sales, or the board.
How We’d Approach This
A clear, staged plan — not a black box
- 1
Diagnose current pricing against true cost structure, competitor positioning, and customer segments.
- 2
Test a revised pricing model on one segment or product line before touching the full book.
- 3
Review the pilot results — revenue impact, win-rate change, customer reaction — with the commercial team.
- 4
Roll out the finalized pricing model with the supporting rationale sales can actually use.
What You Get
Deliverables from this engagement
- A competitor and cost-based pricing benchmark analysis
- A value-based pricing model with segment-level recommendations
- Pilot results showing revenue and win-rate impact
- Sales-ready pricing rationale and objection-handling materials
Six Ways We Could Architect This
Different engagement, different build — pick the shape that fits
There’s more than one way to deliver on this service. Browse a few of the ways we’d structure the work, depending on your speed, budget, and integration needs.
Ready to get started?
Tell us what you’re trying to get done and we’ll help you find the highest-leverage place to start — scoped small enough to prove itself before you commit to anything bigger.
Talk to us about Pricing Analyst