Rivac LabsOffer & Lead Gen Strategist
Most lead generation underperforms not because of a traffic problem but because the offer itself gives a prospect no real reason to trade their contact information for it. This service builds the actual offer — a lead magnet, free tool, assessment, or guide — designed around a specific pain point your ICP feels acutely, then structures the surrounding funnel so it converts attention into qualified leads rather than downloads nobody follows up on. It's for teams running paid or organic traffic that isn't turning into pipeline because the top-of-funnel offer is generic or nonexistent. The deliverable is a built, tested offer plus the conversion mechanics behind it, not a slide-deck strategy document.
How We’d Approach This
A clear, staged plan — not a black box
- 1
Diagnose the current funnel and existing offers, if any, to find where prospects are dropping off instead of converting.
- 2
Pilot one new offer concept against a small slice of traffic to validate conversion rate before building it out fully.
- 3
Review pilot conversion data with the team and decide which offer angle to invest in building out completely.
- 4
Build and launch the finished offer and lead-capture flow, then operate ongoing testing to keep conversion rates from decaying.
What You Get
Deliverables from this engagement
- Built lead magnet or offer asset (guide, tool, or assessment)
- Landing page and lead-capture flow
- A/B-tested offer positioning and copy
- Conversion-rate reporting and ongoing optimization plan
Six Ways We Could Architect This
Different engagement, different build — pick the shape that fits
There’s more than one way to deliver on this service. Browse a few of the ways we’d structure the work, depending on your speed, budget, and integration needs.
Ready to get started?
Tell us what you’re trying to get done and we’ll help you find the highest-leverage place to start — scoped small enough to prove itself before you commit to anything bigger.
Talk to us about Offer & Lead Gen Strategist