Rivac LabsNarratologist
A script, brand story, or campaign narrative can have good ideas and still not land, because the underlying structure — whose story it is, where the turns fall, what the throughline actually is — isn't doing its job. This service applies established narrative theory — three-act and Hero's Journey structures, focalization, narrative distance, character-arc mechanics — as a diagnostic tool against your specific script, brand story, or content series, not as an academic exercise. You'd bring us in when a story isn't landing with test audiences, when a brand narrative feels flat despite strong individual scenes, or when you're building character-driven content and need the arcs to actually pay off. The output is a structural diagnosis — where the story loses momentum, whose point of view it should be told from, where an arc needs a real turn — plus a revised structure your writers can execute against. It's a second pair of expert eyes on the architecture, not a rewrite of your voice.
How We’d Approach This
A clear, staged plan — not a black box
- 1
Diagnose the specific script, story, or content series and pinpoint exactly where the structure, not the writing, is causing it to underperform.
- 2
Pilot a structural pass on one act, episode, or campaign piece using established frameworks to test the fix before applying it everywhere.
- 3
Review the diagnosis and proposed restructuring with your writers in plain terms, not academic jargon.
- 4
Deliver a full structural map and scene-level notes your writing team can revise directly from.
What You Get
Deliverables from this engagement
- A structural diagnosis of the script, brand story, or content series
- A revised story or arc map — beat sheet, act structure, or character-arc chart — ready for writers to execute
- Scene- or chapter-level notes flagging exactly where and why the structure is breaking down
- A framework reference brief so your team can self-check future drafts
Six Ways We Could Architect This
Different engagement, different build — pick the shape that fits
There’s more than one way to deliver on this service. Browse a few of the ways we’d structure the work, depending on your speed, budget, and integration needs.
Ready to get started?
Tell us what you’re trying to get done and we’ll help you find the highest-leverage place to start — scoped small enough to prove itself before you commit to anything bigger.
Talk to us about Narratologist