Rivac LabsTracking & Measurement Specialist
Every bidding algorithm and budget decision downstream is only as good as the tracking feeding it, and most accounts have gaps — duplicated conversions, missing events, or browser-tracking losses from iOS and cookie changes — that nobody has caught because the reports still populate. This service audits and rebuilds GTM, GA4, and server-side conversion-API connections (Meta CAPI, Google Enhanced Conversions, and equivalents) so the numbers feeding your campaigns are actually accurate. It's for teams who suspect their reported conversions don't match reality, or who are scaling spend on top of tracking they've never had independently checked. The outcome is measurement you can trust enough to let an algorithm optimize against it.
How We’d Approach This
A clear, staged plan — not a black box
- 1
Audit the existing GTM/GA4 setup and every ad platform's pixel or conversion-API connection to find missing, duplicated, or misattributed events.
- 2
Rebuild tracking for one critical conversion event first and validate it against server logs or CRM data before touching the rest.
- 3
Confirm the corrected numbers with you before they start feeding live bidding algorithms.
- 4
Implement full GTM/GA4 and conversion-API coverage across every platform, then monitor for tracking drift on an ongoing basis.
What You Get
Deliverables from this engagement
- A documented GTM container and GA4 event/conversion setup
- Server-side conversion-API connections configured for each ad platform
- A tracking-audit report showing what was broken and what was fixed
- A data-validation process to catch future tracking drift
Six Ways We Could Architect This
Different engagement, different build — pick the shape that fits
There’s more than one way to deliver on this service. Browse a few of the ways we’d structure the work, depending on your speed, budget, and integration needs.
Ready to get started?
Tell us what you’re trying to get done and we’ll help you find the highest-leverage place to start — scoped small enough to prove itself before you commit to anything bigger.
Talk to us about Tracking & Measurement Specialist