Rivac LabsProgrammatic & Display Buyer
Reaching a specific set of target accounts or a broader awareness audience takes more than boosting a display budget inside a search platform — it needs deliberate DSP buying, brand-safety controls, and targeting built around who you actually want to reach. This service plans and runs programmatic display and account-based-marketing display campaigns, from target-list construction through DSP configuration and fraud/viewability controls. It's for B2B teams running ABM programs, or any brand that needs efficient upper-funnel reach without impressions disappearing into low-quality inventory. The result is a display program that puts your brand in front of the right accounts, measurably, instead of burning impressions on the wrong ones.
How We’d Approach This
A clear, staged plan — not a black box
- 1
Define the target-account list or audience segments and check existing display spend for wasted impressions, fraud, or poor placements.
- 2
Launch a DSP campaign against one segment or account list with a fixed budget and a clear reach or engagement target.
- 3
Walk through delivery, viewability, and engagement data before committing a larger programmatic budget.
- 4
Scale the DSP setup across additional segments or accounts with brand-safety and frequency controls, monitored on an ongoing basis.
What You Get
Deliverables from this engagement
- A target-account list or audience-segment plan built for programmatic buying
- A configured DSP campaign with brand-safety, viewability, and frequency controls
- A delivery and engagement performance report
- An account-based-marketing display playbook for your sales and marketing teams
Six Ways We Could Architect This
Different engagement, different build — pick the shape that fits
There’s more than one way to deliver on this service. Browse a few of the ways we’d structure the work, depending on your speed, budget, and integration needs.
Ready to get started?
Tell us what you’re trying to get done and we’ll help you find the highest-leverage place to start — scoped small enough to prove itself before you commit to anything bigger.
Talk to us about Programmatic & Display Buyer