Rivac LabsPPC Campaign Strategist
Most paid search accounts are built once, left alone, and quietly cap out — campaign structure, match types, and bidding rules that made sense at a small budget start working against you as spend grows. This service rebuilds the account's architecture and bidding strategy around how it actually needs to scale across Google, Microsoft, and Amazon Ads, not how it happened to get set up. It's for teams who feel like they're paying more for the same results, or who know their account structure is a patchwork nobody fully understands anymore. The end state is a account that can absorb more budget without a proportional increase in wasted cost, with a clear owner and logic behind every campaign.
How We’d Approach This
A clear, staged plan — not a black box
- 1
Pull account structure, spend, and conversion data to find exactly where budget is wasted and where the current setup structurally caps performance.
- 2
Restructure one campaign group or product line under a new architecture and bidding approach against an agreed target CPA or ROAS.
- 3
Compare pilot performance to baseline in plain numbers before touching the rest of the account.
- 4
Roll the winning structure out account-wide, configure bid automation, and monitor weekly as spend scales.
What You Get
Deliverables from this engagement
- Rebuilt account architecture (campaigns, ad groups, match-type strategy) documented for your team
- A written bidding and scaling playbook tied to a target CPA or ROAS
- A before/after performance report showing the pilot's impact
- Bid automation rules or scripts configured inside the ad platform
Six Ways We Could Architect This
Different engagement, different build — pick the shape that fits
There’s more than one way to deliver on this service. Browse a few of the ways we’d structure the work, depending on your speed, budget, and integration needs.
Ready to get started?
Tell us what you’re trying to get done and we’ll help you find the highest-leverage place to start — scoped small enough to prove itself before you commit to anything bigger.
Talk to us about PPC Campaign Strategist