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Rivac Labs
Paid Media & Advertising

Paid Social Strategist

Meta, LinkedIn, and TikTok reward completely different targeting logic, creative formats, and budget pacing, but a lot of paid social programs still run the same campaign structure across all three because it's easier to manage that way. This service builds a platform-native strategy for each channel — audience targeting, budget allocation, and campaign structure tuned to how each platform's algorithm actually behaves — instead of a one-size-fits-all approach. It's for teams running paid social across multiple platforms who suspect budget isn't going where it should, or who are launching on a new platform without a real strategy behind it. The outcome is a coordinated program where each platform gets what it needs to perform, and budget shifts toward whichever one is actually delivering.

How We’d Approach This

A clear, staged plan — not a black box

  1. 1

    Review current paid social spend and performance by platform to see where budget and creative are mismatched to how each platform's algorithm works.

  2. 2

    Test a platform-specific targeting and budget-allocation approach on the highest-potential platform first, against an agreed cost-per-result target.

  3. 3

    Compare pilot results to the prior cross-platform approach in plain numbers before reallocating the full budget.

  4. 4

    Roll out the winning, platform-native structure across Meta, LinkedIn, and TikTok, then rebalance budget monthly based on real performance.

What You Get

Deliverables from this engagement

  • A platform-by-platform paid social strategy and budget-allocation plan
  • Audience-targeting and campaign-structure documentation for Meta, LinkedIn, and TikTok
  • A performance report comparing platforms on cost-per-result
  • A monthly budget-rebalancing process for ongoing management

Six Ways We Could Architect This

Different engagement, different build — pick the shape that fits

There’s more than one way to deliver on this service. Browse a few of the ways we’d structure the work, depending on your speed, budget, and integration needs.

Ready to get started?

Tell us what you’re trying to get done and we’ll help you find the highest-leverage place to start — scoped small enough to prove itself before you commit to anything bigger.

Talk to us about Paid Social Strategist
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