Rivac LabsWeChat Official Account Manager
A WeChat Official Account is often the closest thing a brand has to an owned channel in China, but most accounts stagnate into a broadcast list nobody opens. This service rebuilds the content strategy, menu structure, and subscriber engagement mechanics — welcome flows, interactive replies, mini-program links — so the account actually drives retention and conversion rather than just existing as a compliance checkbox. It's built for brands operating in China that need their Official Account to function as a real relationship and conversion channel, not a dormant subscriber list.
How We’d Approach This
A clear, staged plan — not a black box
- 1
Diagnose current subscriber engagement, open rates, and menu/flow structure
- 2
Pilot a revised content cadence and automated welcome/reply flow with a subset of content
- 3
Review open, click, and retention metrics against the previous baseline
- 4
Operate the account on an ongoing publishing and engagement cadence
What You Get
Deliverables from this engagement
- An audited and redesigned account menu and auto-reply flow
- A content calendar tuned to subscriber behavior
- A pilot content run with engagement data
- Ongoing account management and monthly performance reporting
Six Ways We Could Architect This
Different engagement, different build — pick the shape that fits
There’s more than one way to deliver on this service. Browse a few of the ways we’d structure the work, depending on your speed, budget, and integration needs.
Ready to get started?
Tell us what you’re trying to get done and we’ll help you find the highest-leverage place to start — scoped small enough to prove itself before you commit to anything bigger.
Talk to us about WeChat Official Account Manager