Rivac LabsPR & Communications Manager
Public relations still runs on relationships and timing — getting the right story in front of the right journalist or outlet at the right moment — and on having a ready plan before a crisis hits rather than improvising one under pressure. This service handles press release writing and distribution, pitches thought-leadership placements to relevant outlets and podcasts, and builds a crisis-communications playbook so your team isn't drafting a response from scratch during an actual incident. It's for companies that need real earned-media credibility and a genuine safety net for when something goes wrong publicly.
How We’d Approach This
A clear, staged plan — not a black box
- 1
Diagnose current media presence, journalist relationships, and crisis-readiness gaps
- 2
Pilot a press release or thought-leadership pitch cycle to test messaging and outlet fit
- 3
Review placement results and journalist feedback to refine the pitch angle
- 4
Build an ongoing media-relations cadence and a documented crisis-communications playbook
What You Get
Deliverables from this engagement
- A media list and pitch strategy tailored to your category
- Drafted and distributed press releases or thought-leadership pitches
- Earned-media placements or documented pitch outcomes
- A crisis-communications playbook with pre-approved response templates
Six Ways We Could Architect This
Different engagement, different build — pick the shape that fits
There’s more than one way to deliver on this service. Browse a few of the ways we’d structure the work, depending on your speed, budget, and integration needs.
Ready to get started?
Tell us what you’re trying to get done and we’ll help you find the highest-leverage place to start — scoped small enough to prove itself before you commit to anything bigger.
Talk to us about PR & Communications Manager