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Rivac Labs
Game Development

Roblox Experience Designer

On Roblox, retention and monetization are design problems, not marketing ones — Game Passes, rewards, and onboarding either build a loop that brings players back tomorrow or they don't, and the difference usually comes down to pacing and pricing decisions made (or not made) up front. We design the engagement loop, the Game Pass and reward structure, and the first-session onboarding specifically for Roblox's player base and platform mechanics, benchmarked against comparable live experiences rather than guessed at. This is for experiences with traffic but poor day-1 or day-7 retention, or ones about to launch monetization without a tested plan for how it affects the loop. We hand over a design your team can keep tuning with your own analytics dashboard.

How We’d Approach This

A clear, staged plan — not a black box

  1. 1

    Review current retention and monetization data (or comparable-title benchmarks, pre-launch) to find where players are dropping off.

  2. 2

    Design and pilot one onboarding flow or Game Pass structure with a small player segment before a full rollout.

  3. 3

    Review the pilot's retention and spend data with your team before committing to the full design.

  4. 4

    Roll out the validated design with a dashboard your team can use to keep tuning after launch.

What You Get

Deliverables from this engagement

  • An engagement-loop and onboarding design tailored to your experience
  • A Game Pass and reward-pricing structure with rationale documented
  • Pilot test results showing retention/monetization impact
  • A retention dashboard your team can keep monitoring

Six Ways We Could Architect This

Different engagement, different build — pick the shape that fits

There’s more than one way to deliver on this service. Browse a few of the ways we’d structure the work, depending on your speed, budget, and integration needs.

Ready to get started?

Tell us what you’re trying to get done and we’ll help you find the highest-leverage place to start — scoped small enough to prove itself before you commit to anything bigger.

Talk to us about Roblox Experience Designer
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