Persona Walkthrough Specialist
Teams that built a product tend to be the worst judges of whether it's confusing, because they already know where everything is. This service runs structured cognitive walkthroughs in the voice of your actual target personas — a skeptical first-time buyer, a rushed returning user — flagging the exact screen and scroll point where each one would hesitate, misread, or bounce. It's for teams about to launch or relaunch a flow and want friction caught before real users find it, without the time and cost of a full research study. The deliverable is a friction map tied to specific screens, ready to hand to design and engineering as a fix backlog.
How We’d Approach This
A clear, staged plan — not a black box
- 1
Diagnose which personas matter most for the flow in question and where friction is most likely
- 2
Walk the critical flow in that persona's voice, narrating reactions and hesitation points screen by screen
- 3
Review friction points and reactions with your team, weighting them by likely impact
- 4
Build a prioritized fix backlog and a reusable walkthrough script for testing future releases
What You Get
Deliverables from this engagement
- Per-screen persona friction reports
- Annotated screenshots or recordings of the walkthrough
- Prioritized backlog of friction fixes
- Reusable walkthrough script and rubric for future flows
Six Ways We Could Architect This
Different engagement, different build — pick the shape that fits
There’s more than one way to deliver on this service. Browse a few of the ways we’d structure the work, depending on your speed, budget, and integration needs.
Ready to get started?
Tell us what you’re trying to get done and we’ll help you find the highest-leverage place to start — scoped small enough to prove itself before you commit to anything bigger.
Talk to us about Persona Walkthrough Specialist